Luke Murphy

Go-to-market leadership

Go-to-market leadership at the intersection of technology & financial services

I'm a go-to-market leader with 15+ years building and scaling revenue teams across technology and financial services — and a builder who ships AI-assisted applications to production.

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Luke Murphy
$150M+
ARR supported
4
Applications shipped
0→1
Sales motions built
MBA
Kellogg

01What I Do

Connecting product capability to measurable business outcomes.

An approach centered on ROI and value-selling — for executive buyers, not feature checklists.

01

Go-to-market leadership

Building and scaling sales teams, defining repeatable motions, and aligning revenue strategy across product, marketing, and customer success.

02

Business value & value engineering

Quantifying business impact for executive buyers, building ROI frameworks, and translating platform capability into commercial narratives.

03

0-to-1 GTM building

Standing up sales motions, territory and comp infrastructure, and vertical playbooks from scratch in emerging and regulated markets.

04

Enterprise & financial services depth

A career spent at the intersection of technology and financial services — working with banks, fintech, and enterprise buyers.

02Experience

Where I've built

Nearly twenty years across financial services and enterprise technology — from founding-team roles to senior leadership.

03Recognition

Selected recognition

In their words

Luke has been a huge part of our team's success. He elevated the skillset of our sales team, worked tirelessly across dozens of deals simultaneously, and can articulate value through storytelling to executives in a way few can. A trusted leader.

Senior Executive Stakeholder, Salesforce

04About

I've spent nearly twenty years helping technology and financial-services companies figure out how to grow — building and leading the go-to-market teams that turn a good product into a real business. I started my career in financial services in 2007 at Charles Schwab, then Bloomberg, then Nasdaq — early years that gave me both a deep grounding in how markets and institutions actually work and a chance to live and work abroad, in Italy and Japan. That global stretch shaped how I think: curious about how things work in different contexts, comfortable in unfamiliar rooms.

The throughline of my career has been a belief that executive buyers don't buy features; they buy outcomes. The most interesting part of the work has always been the translation — taking something technical and complex and making its value legible to the people who have to bet on it. Along the way I've been fortunate to be recognized for it: named a Fortune Connect Fellow, earned a Salesforce Chairman's Club distinction and a Nasdaq CEO Award for performance, and I hold a U.S. patent as sole inventor.

But the part of me that loves that translation is the same part that just likes to build. Over the past year I taught myself to ship software — not to change careers, but out of plain curiosity about how these AI tools actually work when you put your hands on them. I've since shipped several applications to production, including a few I use daily.

We're at the dawn of a new era — not only in technology, but in how people and machines create together. I find that my experience and education have prepared me for this moment: from studying the humanities with a history degree at USC, to learning to tell stories with data in business school and the years since. The humanist and the analyst aren't in tension — this moment rewards both, and I intend to be hands-on in it.

I live in Glen Rock, New Jersey, with my wife and train-loving toddler.

Let's build something measurable.

Based in Glen Rock, New Jersey — open to GTM leadership conversations.

Get in touch